All posts by Peter Finter, CMO, Couchbase

Peter Finter is a senior international marketing executive with broad experience across product, sales, and marketing functions. He has spent more than 20 years building and leading marketing and sales organizations for a variety of B2B businesses in EMEA and Canada. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer.

Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution

  So far in our look at Couchbase’s Data Dilemma research we’ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions....

/ September 7, 2017

Is digital innovation facing a data dilemma? Part Two: what’s behind the data crisis?

In a previous post, I wrote about the first lesson of Couchbase’s Data Dilemma research – that, despite businesses having clear ambitions to radically improve new customer experiences and engagement, those ambitions aren’t being met. Today we’re going to look...

/ August 16, 2017

Is digital innovation facing a data dilemma? Part One: the engagement challenge

Technology is transforming every industry: from retail and media to healthcare and transportation. This transformation is built on the idea of engaging with customers through new, improved customer experiences. But just because transformation is happening, doesn’t mean that every business...

/ August 1, 2017