Peter Finter, CMO, Couchbase | Couchbase Blog

All posts by Peter Finter, CMO, Couchbase

Peter is a senior marketing executive with broad experience building and leading marketing and sales organizations for a variety of global B2B organizations in the U.S., EMEA, and Canada. As Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $40B+ database space. Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR. Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper’s Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer.

Couchbase “Top Rated” by Customers

We’re excited to share that Couchbase has been Named Top Rated by TrustRadius in the NoSQL database category for 2019! Outranking our competitors, we’re especially proud because this award represents the true voice of the customer. Every user and review...

The 2018 Gartner Operational DBMS Magic Quadrant

If you follow the Operational DBMS market, you may have seen the recently-published Gartner Operational DBMS Magic Quadrant for 2018.  Each year, Gartner creates specific criteria that each vendor must meet in order to be considered for the MQ. And...

/ November 5, 2018

Thank you: a year full of milestones

This week heralds one of my favorite times of the year: Thanksgiving.  It may have come around sooner than ever this year (it sure feels like it!) but what a great time to reflect on and be thankful for all...

/ November 22, 2017

Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution

  So far in our look at Couchbase’s Data Dilemma research we’ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions....

/ September 7, 2017

Is digital innovation facing a data dilemma? Part Two: what’s behind the data crisis?

In a previous post, I wrote about the first lesson of Couchbase’s Data Dilemma research – that, despite businesses having clear ambitions to radically improve new customer experiences and engagement, those ambitions aren’t being met. Today we’re going to look...

/ August 16, 2017

Is digital innovation facing a data dilemma? Part One: the engagement challenge

Technology is transforming every industry: from retail and media to healthcare and transportation. This transformation is built on the idea of engaging with customers through new, improved customer experiences. But just because transformation is happening, doesn’t mean that every business...