Winning awards is always fun. Over the years, companies I’ve been part of have won their fair share. But not all awards are created equal. Some definitely carry more weight than others, and I put the IDC Innovative Company to Watch award in this category. The fact that IDC does extensive research on the markets they address, talks regularly to a broad set of vendors and customers, and has a rigorous process for award selection all brings great credibility to the award. The award certainly has great meaning for us and I suspect this is also true for organizations who are thinking through what database to use for their next project. As a small company it’s always a challenge to get the word out about your products and this is particularly true when you’re in a space like NoSQL where there are lots of competing technologies. Membase wasn’t one of the first NoSQL products in the market, so it’s encouraging that our innovative work and early customer success is being recognized so quickly. We’re very proud that while IDC could have given the award to any of the many NoSQL contenders, they chose to give it to us.
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