The user-data connection is driving NoSQL database-Hadoop pairing
AOL Advertising runs one of the largest online ad serving operations, serving billions of impressions each month to hundreds of millions of people. AOL faced three data management challenges in building their ad serving platform:
As with many developers, I love to tinker with new technologies. Much like Dustin, I'd long admired CouchDB for it's novel approach, the fact that it matches the way we think about data and its simplicity. It was hard to contain the excitement of bringing these things together.